The business case for sustainability, with evidence.

Okay, so by now, you’ve probably heard something along the lines of “good for the planet is good for business”. The conversation is getting louder, and sound-bytes are popping up from researchers, management experts, activists, NGO’s, and even private companies. If you’re still feeling a bit vague about how exactly businesses benefit, you’re certainly not alone…

What exactly IS the business case?

And is there reliable evidence that quantifies the value of integrating sustainability?

The answer, overwhelmingly, is yes. In the lead-up to launching Theiah in 2020, I reviewed hundreds of pages of research, case studies, and data points, and summarised the business case into three primary value drivers: growth, productivity and resilience. There’s a deep-dive for each segment; I did this a couple of years ago, so there is most likely some newer figures out there - but the model still holds. Happy reading!