A premium meditation app with a mission to bring peace to an anxious world. Can co-create a business model to keep it free?

Hi there! I'm not quite done yet. This case study is in development, while I continue to advise the company.

In the spirit of "always launch in Beta", this blank-ish page will stay live while I write in the background.

Meanwhile, I'll leave you with a thought from Tom, who transformed the UK Government's digital services (GOV.UK).