Building sustainability into your business can give your company access to new consumer and product markets; and can grow the whole market to boot.
Alex Edelmans, London Business School Professor of Finance; Academic Director, Centre for Corporate Governance (CCG)
New consumer markets
New technology and product markets
New product innovations can create completely new markets. Cleantech is one example, presenting an enormous opportunity. This includes innovations in clean energy, technology, chemical, and engineering aimed at reducing or tracking environmental impact.
New business models
References:
6)https://www.drapersonline.com/news/gen-z-shoppers-report-abandoning-unsustainable-purchases